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New Media Intelligence Platform from Aggregate Knowledge Comes with Guarantee
Last week, Aggregate Knowledge (AK) launched its next-generation Media Intelligence Platform (MIP), which the company touts as capable of “bringing an exact science to the art of media buying.”...
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Five Tips for Boosting CPG Digital Campaign Performance
Entering 2013, CPG brands are facing increased pressure to demonstrate ROI from their marketing investments. For that reason, digital media’s low cost and tremendous reach make it an attractive option...
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A Beacon of Hope for Brand/Retailer Collaboration
ADOTAS – Before the world went digital, the relationship between consumers and manufacturers of consumer packaged goods was somewhat distant. Sure, brands could work to engender loyalty by appealing...
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